How can Lego show their kits also help adults escape reality, create, and reduce stress?

Using 3D audio, and ASMR sound design techniques, we created a truly immersive experience called Loga where listeners can escape the doomsday news cycle and envision LEGO as a viable stress reducing option through the visceral act of building a world, unplugging from the day to day, and letting your mind and imagination CLICK OFF. This concept could be adaptable based on interests (for example, we could switch out Paris for New York, Hawaii, or even Hogwarts).

Re-introduce Lego as a brand that helps adults draw a line between work and play promoting joyful focus at the end of the day. 

• Qualitative and Quantitative Research

• Ad Creative Strategy

• Creative Brief Writing

• Collaborative Internal and External Brainstorming

• Creative Direction & Constructive Feedback on concept mock and final assets

• Pitching to Client Stakeholders

• Lego bought this concept for $308k.

• We adjusted the final creatives to align with featured destination Lego kits.

• Ad Products: 3D Mobile Audio in a Sequential campaign.

• Across the series, listeners imagine themselves on a flight with Lego - boarding, mid-flight refreshments, and landing.

• In each individual spot, listeners are immersed in sounds of each key featured city.