After gaining experience with marketing as a serial entrepreneur in childhood, I discovered my knack for finding unique creative opportunities and uncovering human truths as a teen. I thought it was normal to research Warped Tour vendors and follow their marketing campaigns to earn backstage passes. I thought it was expected to make your own Mastercard priceless shirts and have your favorite musicians sign them. It was not.

Without knowing it at first, I became a strategist. Obsessed with asking why questions, looking for trends, and digging up truths. By asking myself “why?” and “why not?” I dug deep, took action, and launched Calamity Jane, a weekly radio show supporting Bay Area artists. Over four years, I connected artists, found thousands of new amazing songs, and built lifelong relationships.

My marketing experience, passion for creativity, and love of music put me on a path to internships and marketing roles at Live 105.3, Pandora, and SiriusXM. Here, I honed my advertising chops, collaborating to build thousands of ad campaigns. My goal is simple: to empower brands to reach their full potential. My approach is rooted in empathy, creativity, and putting humans first.