Google Chrome | Chrome Your Own Way
Proactive Pitch to Google’s In-House Creative Team.
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Out of the 2.65 billion global Google Chrome users, no two use Google’s cross-platform web browser the same way. That’s where the beauty lies.
How can we tap into what makes Google chrome exciting and unique?
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Chrome Your Own Way uses audio to share real stories that highlight the dynamic relationship between users and Google Chrome.
How: Let’s go big! Pair SiriusXM Media’s targeting capabilities and creative storytelling in an audio rooted campaign to elevate the Google Chrome brand across SiriusXM media platforms and beyond.
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Qualitative and Quantitative Research
SWOT Brand Analysis
Ad Creative Strategy
Creative Brief Writing
Collaborative Internal Brainstorming
Creative Direction & Constructive Feedback
Pitch deck building
Collaboration with our grammy award winning audio producer on the final mock spot & custom music bed built for this pitch.
Pitching to Google’s In-House Creative Team
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Head of Creative Leader at Google appreciated the proactive approach and the idea
This proactive effort resulted in more conversations with the client + agency on how to extend their brand into audio.
Contributors: Chandler Kirkman (Sr. Creative Strategist), Evelyn Overall (Lead Designer), Matt Winegar (Lead Audio Producer), Matt Mohun (Strategy Director).Note: The work above is all proof of concept and for illustrative purposes only. Part of the pitch asked what if Google considered acquiring licensing rights from Fleetwood Mac to recreate a version of "Go Your Own Way" as "Chrome Your Own Way"? The remix could tie it into their cross-channel advertising and "There's No Place Like Chrome" brand platform.