The Hungry Quarterback | Touchdown Dominos!
Pizza and football have always made a great team.
We designed an audio ad campaign for Domino’s “Mix & Match Deal” that sonically transports listeners into a bustling football stadium, where the quarterback, the play-by-play commentator, and even the stadium announcer (who cheekily delivered the legal disclaimer) get in on the action.
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How can this iconic pizza chain famous for its deals (and long legal disclaimers) engage listeners on game day?
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With a combination of snappy copy, world-building sound design, and punchy VO performances, this digital audio ad campaign kept listeners immersed in the game, while the irresistible offerings of the Domino’s Mix & Match Deal scored major points for the brand, confirming that no matter how you slide it, Domino’s Mix & Match Deal emerged the MVP.
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Qualitative and Quantitative Research
Ad Creative Strategy
Creative Brief Writing
Collaborative Internal and External Brainstorming
Creative Direction & Constructive Feedback
Pitching to Client Stakeholders
Advertising Award Submission Strategy
“We are thrilled with this clever audio campaign! We actually had to call a locksmith to break us into our trophy case. It’d been a long time since we’d last added to it.”
— In-House Client at Dominos
Chandler Kirkman (Sr. Creative Strategist), Matt Mohun (Director, Strategy), Ryan Wardell (Creative Director), Steve Pogatch (Senior Manager, Audio Production), Melany Rosencwaig (Creative Production Coordinator)