Oculus Quest 2 | Play For Real
Discover the immersive worlds Oculus offers through 3D Audio.
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How can Oculus help mainstream gamers imagine themselves using VR without actually trying it for themselves?
Context: The Oculus Quest 2 launch was the biggest technological leap in standalone advanced VR headsets at the time. Technology once reserved for serious gamers became available to mainstream gamers.
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Partnering with Oculus’ agencies, we crafted a before and after gaming scenario leveraging Oculus product SFX & iconic sounds from their Star Wars video game to show how the Oculus Quest 2 brings gaming to a whole new level.
With 3D audio, we can give the impression of movement, depth, and space similar to VR, allowing listeners to experience a key part of their product through sound first hand while driving awareness that VR is here and for everyone.
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VR can feel difficult for mainstream gamers to imagine the benefits without trying it themselves.
To get a feel for how a mainstream gamer vs. a VR gamer play, I bought an Oculus Quest 2 for the team and dove in to get a feel for how the Oculus environment is. I quickly discovered audio has a large impact on the gaming and social experience.
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Qualitative and Quantitative Research
Product Demonstrations & Education to Creatives
Ad Creative Strategy
Creative Brief Writing
Collaborative Internal Brainstorming
Creative Direction & Constructive Feedback
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This Play For Real campaign ran on Web/Mobile/Tablet as part of a $240k audio campaign
Client & Agencies were pleased with final results.
Headphones are recommended for the best immersive listening experience.
Note: I bought an Oculus Quest 2 during our brainstorming phase so we could all experience VR and the product for ourselves. I believe this extra step resulted in a stronger final audio ad. Chandler Kirkman (Sr. Creative Strategist), Matt Mohun (Director, Strategy), Ryan Wardell (Creative Director, Copy), Katelyn Mueller (Associate Creative Director, Audio), Tanvi Phadke (Associate Creative Director, Audio), Juan Elias (Sr. Audio Producer), Ali Charlesworth (Sr. Project Manager), Sarabeth Wanzek (Sr. Project Manager), Jane McGarry (Director, Sales Development)