The pandemic was challenging for advertising professionals. As the established leader in digital audio advertising, Studio Resonate wanted to give back to the creative community by sharing expert tips and tricks for success in digital advertising.

Studio Resonate Creative Principles is a multidisciplinary learning track with 16 courses across Audio, Design, Copywriting, and Strategy.

The project, housed under SiriusXM Media's AQ Academy e-learning platform, led to thousands of certifications since launch and won Docebo's Rookie of the Year Award in 2022.

I'm proud to have been part of this large-scale effort working directly alongside our Executive Creative Director and cross-functional working group partners (Training & Enablement, Ad Innovation, B2B Marketing).

It took over a year for us to launch this project. With its length and large scale on top of our daily duties, I wrote creative briefs, creative directed every recording sessions, prepared slide decks and content outlines, and contributed to the launch and external marketing campaigns.