Airbnb | Stay It Forward
Don’t just travel. Stay it forward.
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As the lines between life, work, and travel continued to blur mid-pandemic, the demand for stays at overtook available supply.
In response, Airbnb launched a host recruitment program and AirCover (free liability + damage coverage to host) to give present and future hosts the ultimate peace of mind.
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Airbnb Hosts can also be guests. Guests can also be hosts.
After getting an exclusive invitation to Airbnb’s audio day, we went all out building a custom mock audio spot.
The goal? Highlight exactly how Airbnb’s one of a kind brand comes to life through sound.
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There's nothing like that feeling of coming home from a great trip. Relaxed, recharged, and full of post-vacation bliss. What if you could share that feeling? Not just on Instagram, but really share it.
When you host on Airbnb, you can. While you're away, open up your home to guests just like you. Guests who want to explore new places, make memories, and share joy - just like you. It's easy to host on Airbnb, even if it's only while you travel.
One good vacation deserves another, and the extra money you make by hosting is perfect to fund your next vacation. Now that's what we call a positive chain reaction. Don't just travel. Stay it forward, by hosting on Airbnb.
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Research
Ad Creative Strategy
Collaborative Internal Brainstorming
Creative Direction & Constructive Feedback on concept mock
Pitch preparation for Audio Day
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Airbnb clients loved our mock spot and point of view on how their brand messaging comes to life in sound.
This mock led to furthering discussions on SiriusXM Media buys for Host campaigns.
Chandler Kirkman (Sr. Creative Strategist), Ryan Wardell (Creative Director, Copy), Chanel Peek (Copywriter), Katelyn Mueller (Associate Creative Director, Audio), Sr. Project Manager (Ali Charlesworth) 
Made Possible by Hosts
Proactive Mock
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Airbnb shined the spotlight on their Super Hosts around the world through visual social campaigns and tv ads. To spark excitement around how audio can further extend visual led campaigns, we proactively created this mock audio spot.
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Creative Strategy
Collaborative creative Brainstorming
Creative Direction & Constructive feedback
Research
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By highlighting one of their real Super Hosts, we brought actual guest reviews and favorites of Julia's Airbnb to life.
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Airbnb and Essence (Agency of Record) loved this spot and we were happy it led to an increase in spend with SiriusXM Media for the following quarter.
Chandler Kirkman (Sr. Creative Strategist), Chelsea Campbell (Group Creative Director), Tanvi Phadke (Associate Creative Director, Audio), Katelyn Mueller (Associate Creative Director, Audio), Ali Charlesworth (Sr. Project Manager)