Volkswagen | Way to Zero

Volkswagen’s commitment to become carbon neutral by 2050 sparked an opportunity.

We designed an emotional brand campaign bringing a primarily visual brand to life through sound.

  • Volkswagen’s commitment to become carbon neutral by 2050 sparked an opportunity for my agency to show how this unique brand how they could authentically tap into audio.

  • In our proactive approach, we conducted research then built an emotionally charged story of how a cleaner future world depends on us deciding to make it cleaner together.

    Using left ear and right ear juxtaposition of two voices that start apart and then come together, we use intricate sound design to paint a picture in the listener's mind and show a positive path forward that Volkswagen and each and every one of us is a part of. 

    Throughout, Volkswagen car sound effects (recorded by our producer who took the Volkswagen ID. 4 for a test drive) play authentically and VW's sonic ID weaved in the bird chirping sound effects seamlessly inspire.

    • Research

    • Ad Creative Strategy

    • Collaborative Internal Brainstorming

    • Creative Direction & Constructive Feedback on concept mock and final assets

    • Pitch preparation for Volkswagen’s CMO

  • Volkswagen's CMO loved the strategy and execution Volkswagen's Electrification sizzle.

    This proactive pitch helped sell a vision of how Volkswagen’s brand could extend into audio, resulting in several follow-up conversations.

Headphones are recommended for an immersive listening experience.

Volkswagen Taos - Lil’ Big

Sponsored Station

  • With the crossover SUV market booming, how can Volkswagen introduce the Taos & break out of the sea of sameness?

  • Sponsored Stations give brands 100% share of voice. Tap into your target audience’s favorite station and engage them with compelling creative.

    With smart tech, adventurous capability, and more connected features than ever, the VW Taos is the answer to everything drivers have been asking for. But it sparks one even more important question...How BIG is it?

    It’s smaller than a big SUV, but bigger than a car, big enough for every adventure and small enough to fit your life. In other words, it’s just a lil big.

    Lil Big brings to life the personality of everything the VW Taos has to offer, which is a whole heck of a lot in a sleek, stylish package. And now, we’re bringing the Lil Big power to life all across SiriusXM Media in ways that our listeners are sure to love.

    • Creative Strategy

    • Creative Direction & Constructive feedback

    • Research

  • Volkswagen's CMO loved the strategy and thought put into the Lil Big campaign and Volkswagen's Electrification sizzle.

    This proactive pitch led to additional conversations with Volkswagen & their agencies. 

Chandler Kirkman (Sr. Creative Strategist), Ryan Wardell (Creative Director, Copy), Matt Mohun (Director, Strategy), Ricardo Ramirez (Sr. Audio Producer), Roger Gerhmann (Executive Group Creative Director), Taylor Palmer (Director, Podcast Creator Strategy), Steve Keller (Sonic Strategy Director)
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