How can we build a foundational resource for Health Insurers, Hospitals, and their Health Service Lines who’re struggling to understand audio ad creative best practices?

• Quantitative Research

• Creative Strategy

• Creative Best Practices

• Writing

• Presenting to Healthcare clients and internal partners

SiriusXM Media’s Healthcare Head of Industry and the Sales team shares this guide frequently with clients. It’s been a critical one-sheet used after creative consultation calls.

Swelter coffee is a local coffee business who was struggling to grow brand awareness, engagement, and sales despite their consistent marketing and powerful mission.

I proactively built the owner this guide.

It’s broken into five key sections starting with Identity, Strategy, Experience, Positioning, and some advertising thought-starters the founder could use to increase customer affinity.

• Quantitative & Quantitative Research

• Brand Strategy - Positioning, Messaging, Ideal Client Profile

• Creative Strategy

• Creative Thought Starters

• Competitive SWOT Analysis

• Brand Analysis

• Report building

• Pitching

Stephanie, the owner, loved it! She applied the tactics shared and doubled her followers and engagement numbers on her social media in a month.

Energy clients were concerned about how to take advantage of audio advertising. With pandemic stress, dwindling brand affinity, and high gas costs, several clients were debating pulling audio from their long term media mix.

I took advantage of the opportunity to create a research backed creative guide our Sales team could share with clients.

This guide highlights the benefits of audio during an economic down turn and industry specific ways they could adjust ad creative to  resonate best with customers. 

• Quantitative & Qualitative Research

• Creative Strategy

• Writing

Energy Sellers reported their sales deals with key Energy clients were no longer in jeopardy thanks to this guide and the creative consultation calls we had.